Technology and Business: Growing Your Company Using Social Media
The digital age has meant many changes for African American and Hispanic business owners.
In today’s hyper-connected digital age, many businesses would be obsolete if it weren’t for the internet. As society’s reliance on all things digital increased over the last 20 years, many businesses were forced to adjust their marketing, advertising and sales strategies to account for and take advantage of this new platform. As more products and services began catering to this new design, many African American and Hispanic business owners were left scrambling to catch up.
Those that took advantage of the internet and its ability to reduce the distance between a consumer and a business early profited, while those that could not adjust to this new technology missed (and are still missing) an incredible opportunity.
Today, many businesses cultivate an online presence with ease due to the improvements in web technology and the experience of those that paved the way several decades ago; however social media is currently changing the tide.
Like the growth of the internet, social media platforms like Facebook, LinkedIn, Twitter and Google+ are currently transforming the way businesses operate and communicate with their consumers. Due to its substantial potential, social media has necessitated the creation of new aspects of business, including social media management and social media marketing. Once again, this new technology offers the promise of success and profit to those who can wield it, while those who ignore it will be left in the dust.
So how can African American and Hispanic business owners reap the benefit of social media?
Get Your Business Online
In addition to your company website, create social media channels across the platforms that relate to your business. You may not need a LinkedIn page for your jewelry company, but Pinterest, Instagram, Facebook and Twitter could work wonders!
Update Your Social Media Channels Often
You’re only as relevant as your last post, so update your social media channels and update them often! If you’re not posting everyday, be sure to keep your fans and followers engaged at least once a week. If you don’t have the capacity to maintain the accounts, either don’t start them or add someone on your team
Image is everything on social media, so pay attention to the images you use. The more attractive the imagery, the better.
If you have a follower that means that they are interested in what your brand has to offer. Stay loyal to your brand and your company’s vision and don’t change social media messaging to follow trends,
Social media for business is still in its infancy, but embracing the platforms now can impact your business for years to come.
How do you use social media for your business?
Join @TheLoop21 on Twitter, Wednesday October 30 at 1pm EST to discuss the best social media practices for your business! Use #L21Success to join in. You can see the activity and jump in below: