Movember Turns 10
The charity isn't even old enough to grow facial hair, but millions of men across the globe will sprout soup strainers this month to raise awareness for prostate cancer.
This, inexplicably, snowballed into a global movement of sorts and especially took off a few years back when hipsters stamped handlebars on everything from baby onesies to wine glasses. Last year, Al Jazeera reports, more than $130 million was raised internationally for men's health causes such as prostate and testicular cancer and depression. That same year, Garone and Slattery's Movember Foundation was listed as one of the top 100 NGOs in the world by the Global Journal.
Movember cops the intentions of October's Breast Cancer Awareness Month because, damn it, bros need a month too (anyone else see the lost opportunity of Manuary?). I've never really understood the point of the mo. It's not like women call it Boctober and stop wearing bras for 31 days. I get it though...men need to appear their manliest before bending over and coughing in front of a doctor during checkups.
Many women also think it's another excuse for their men to forgo basic grooming for a month. "But babe," says every prickly lipped dude in the world, "It's for charity!" Cue the eye-rolls.
“We were seeing this huge bump and we were trying to figure out what was driving it,” said Ralph Marburger, marketing director for Just for Men, before realizing it was the power of the 'stache. The brand is now one of the official sponsors of Movember, with co-founder Garone featured on packages of the line's best-seller, medium brown, sold in Duane Reade stores in New York. Profits will be donated to charity.
Gillette is hawking its mustache-styling tool, the ProGlide Styler, and is running ads in men's mags like Details, Esquire and GQ to help promote the charity.
Also this month, the upscale Art of Shaving brand is donating all proceeds from its mustache trims ($15) to the charity.
Toms Shoes, 7 For All Mankind, headphone brand LSTN, and clothing brands Electric and Giordana have jumped on the bandwagon and are making limited edition products that feature the Movember mustache logo with some proceeds going to the cause.
Besides Movember spokesman Nick Offerman's impressive tickler, I prefer clean-shaven mugs. But I can rally behind a month of face pubes as long as the movement is actually making a difference. In all seriousness, other than skin cancer, prostate cancer is the most common cancer in American men. One in 6 men will be diagnosed with prostate cancer during his lifetime.
The Movember organization's research shows that 1 in 5 "Mo Bros" went to a doctor for a checkup and 1 in 4 recommended someone he knows get one as well. Ninety-one percent of participants thought about improving their health. Solidarity!
Do you think mustaches are a good way to promote prostate cancer awareness?