One Big Step for Fashion…One Giant Step for Mankind
Fashionisto or not, I’m pretty sure Diesel has just won over your heart.
Fashionisto or not, I’m pretty sure Diesel has just won over your heart. First, can I just say that as a lover of the brand myself, I am even more enthralled with the label after its artistic director Nicola Formichetti decided to cast 26-year-old Latina Jillian Mercado, a wheelchair-bound fashion editor and blogger in its spring 2014 campaign.
For decades we have struggled with the lack of color on the runway, and now, not only are we escaping the conventional prototype of what the stereotypical model should look like, Diesel’s bold efforts to embrace disability as beauty in their, ‘We Are Connected’ campaign is far more compelling and game changing than anyone could have initially imagined.
While suffering from muscular dystrophy in a big city like New York can be daunting for many, Mercado has never allowed her disability to become an excuse. She hopes that by featuring her electric wheelchair in the photo, rather than disguising it, that it will “give hope to people who are maybe saying, ‘My life is over’ because they are disabled. You can totally do it, nothing should be stopping you.”
And, let’s not forget the obvious here, wheelchair or not, Mercado is absolutely stunning in the campaign which will run in the March issues of Vogue and Interview, in addition to being displayed on every single Diesel store wall worldwide.
Yes, we’ve definitely come a long way in the fashion industry, but we still have many more roads to cross. This was certainly a good move on Diesel’s part and I can only hope that more brands will begin to follow suit. After all, fashion is about taking risks.
Image Credit: Diesel