Damage Control: Why Chris Brown Should Care What His Haters Say
1 year ago
5 publicists advise Brown how to get back on track
Oh, Chris. Chris, Chris, Chris. You just had what most would consider a great night at the Grammy's. You performed not once, but twice and won your first Grammy for Best R&B Album for F.A.M.E, an album that performed considerably better than 2009's Graffiti. Your fans undoubtedly cheered for your return to center stage in the music industry. But that's not what the headlines said.
All last week we were treated to articles about your latest Twitter rant, after you told your haters to "f**k off" for criticizing your Grammy performance and win. Your Twitter profile has since been scrubbed clean of any offensive posts and it looks like your publicity team has stepped in and put their foot down -- hard.
Your infamous Twitter rants are nothing new, but are they damaging your career beyond repair? We asked some publicists for their advice. Here's their plan for getting you back on track:
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Thomas Madden, CEO -- TransMedia Group
I'm a crisis management expert and I would urge whomever is counseling Chris to get him to talk in his own style, but suggest more redeeming content. This troubled young man needs to vent, but he also needs purpose and to see the ramifications of what he blurts out and how it wounds his career.
If he were perceived as trying to help others deal with anger management problems similar to his, it would speak louder than words. In fact, it would sing.
Social media should not be in the hands of quick-tempered people. Remember the advice, count to 10 before responding, or wait 24 hours to send that email? Guys like Chris can’t restrain themselves so you keep those personalities off social media.
Jerome Cleary, CEO -- Publicity and Marketing