50 Cent Launches "Street King" Energy Drink To Help Feed Children In Need

Profits will provide meals for 1 billion underprivileged children

50 Cent is launching a new energy drink with a good cause. "Street King" will supply a child in need with a meal for every shot purchased.

“It’s our mission with Street King to really change children’s lives around the world,” he said in a statement.

The rapper has collaborated with Pure Growth Partners' Founder and CEO Chris Clarke who says they "share a common vision: to address the world's problems through smart and sustainable business models.”

The shot is set to launch in September and will be sold from $2.49 to $2.99.

50 Cent is using Twitter to promote his new shot.