Hey Mon: Swizz Beatz Gets Another Job
1 year ago
The "One Man Band Man" adds luxury car post to his resume
Producer, painter and shoe designer Swizz Beatz just got another job. British car maker Lotus appointed him vice-president of Creative Design and Global Marketing. In laymans terms, Lotus is paying Swizz to make them look cool to the new demographic they're targeting. Nothing wrong with that.
In a statement on their website, Lotus explains the choice saying, "So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts: 1. Like Group Lotus , he means business: He's a risk taker with considerable credentials including music producer, rapper, designer AND painter. 2. Like our cars, he's multi award winning: This year he shared a Grammy Award with Jay-Z. 3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys."
Swizz isn't new to sportscars, he owns a Spyker C8 and Ferrarri Enzo of which only 400 exist. He also starred in an ad campaign for luxury vehicle Ashton Martin. This also the latest notch on Beatz' belt as he was recently named creative director at Reebok Classics after designing sneakers for Christian Louboutin and watches for Audemars Piguet.
Let this be proof that when you make money in Hip Hop and somehow manage to avoid getting face tattoos, wealthy people will make money with you instead of just sell stuff to you. We're looking at you, Birdman.
Peep the video below to see Swizz' first day on the job.