Bulletproof Backpack Sales Spike After Sandy Hook
Company says sales have practically quadrupled since the elementary school massacre.
Following the murder of 20 children at an elementary school in Newtown, Conn., parents across the country have began purchasing bulletproof bookbags for their children. Elmar Uy, vice president of business operations at BulletBlocker, told the New York Daily News that his company is experiencing the biggest spike in sales he’s ever seen -- a 300 percent to 400 percent increase in sales since the tragedy at Sandy Hook Elementary.
BulletBlocker’s child safety backpack retails for $199.99, but the company also sells lower cost “shields” that can be inserted into existing laptop bags and purses. Uy started the company after the Columbine shootings of 1999, but said he never expected interest to grow this big. Amendment II, another company specializing in bulletproof bags, said it didn’t see this kind of interest even after the Aurora, Colo., movie theater shooting. However, the safety precautions may have come a bit too late in certain areas as some Miami schools are enforcing safety precautions to forbid students from carrying backpacks altogether. (NY Daily News)