Jay-Z Debuts Customized Lace Locks

Sneaker accessory will sell for $30 to $10,000

Jay-Z has signed on to endorse his own customized sneaker accessory.

Popular brand Lace Locks teamed up with the rapper to create a special "All Black Everything" line featuring black metal and encrusted with black Swarovski crystals.

"We hope people give these away as Christmas gifts, or at bar mitzvahs," Lace Lock CEO Josh Babyak said. "Or buy it for themselves and speak their soul through their shoes."

The the Swarovski crystal version will retail for under $30, while the customized black diamond versions have sold for as high as $30,000 among NBA players.

[SUBSCRIBE TO LOOP 21 RSS FEED]