Jay-Z Debuts Customized Lace Locks
Sneaker accessory will sell for $30 to $10,000
Jay-Z has signed on to endorse his own customized sneaker accessory.
Popular brand Lace Locks teamed up with the rapper to create a special "All Black Everything" line featuring black metal and encrusted with black Swarovski crystals.
The the Swarovski crystal version will retail for under $30, while the customized black diamond versions have sold for as high as $30,000 among NBA players.