Let’s Talk: How To Build Your Brand

Join Loop21 on Twitter 2/5 at 1pm to discuss how to build your brand.

Think you have what it takes to have a personal brand like Oprah Winfrey? These days, everyone is said to have a brand. The emergence of social media, social sharing, and reality television in the last decade has made the term somewhat overused. But what does it really mean?

Merriam-Webster’s dictionary defines “brand” as a class of goods identified by name as the product of a single firm. Tahira Wright, publicist and brand strategist of the firm Branded PR, adds that there must be mass appeal and widespread recognition in order for something to be referred to as a brand. Apply this perspective to personal branding and examples like Oprah and Sean ‘P. Diddy’ Combs come into mind—people who have developed their personal brand to attract mass appeal.

The obstacle some people are encountering is uncertainty when it comes to goals. In his column for Georgia Public Broadcasting, Brandon Smith addressed the latest trend of not setting goals. He supports goal-setting, rather that succumbing to the notion that life is too fast paced to bother setting goals. "Goals serve a very important role. They give us a direction," he said. "They paint a picture of the world we are trying to create."

There’s obviously no rule of thumb to say that setting goals leads to a successful and prosperous brand, just like there’s no sure way you’re maximizing your brand’s exposure.

Let’s talk about it on February 5! Folow Loop21 on Twitter to join the TweetUp as we discuss the importance of building a healthy brand, share best practices for building a brand, and hone in on how to leverage our brands. The hashtag is #L21Success.

Join us for our live TweetUp!

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