New Strategy? Instagram Releases Real Website
Users are able to do everything but upload photos.
Instagram is no longer just a mobile phone application now that it has introduced a web experience for its 90 million monthly active users. Users of the service are able to access and view photos but not upload; that piece of the pie remains mobile-only. The Facebook owned property launched the website Tuesday when Instagram co-founder Kevin Systrom announced it in a blog post.
Systrom said while Instagram was focused on helping people see and take photos on-the-go before, now the goal is to provide members with access on different devices. The business implications? This is the direction to go if Facebook is looking to integrate Instagram better, particularly when it comes to web browsing and creating another entry point for user activity when they browse the web. The move could also have to do with Facebook’s new search engine, geared towards pulling content (whether images, profiles, likes, preferences) based off of a users’ request. (CNET)