A study conducted in Germany by the University of Chicago Booth School of Business has found that the desire to check social media networks like Twitter and Facebook is stronger than the desire for sex.
[ALSO READ: 1 in 3 Couples Blame Facebook for Divorce]
People who ranged in age from 18 to 85 participated in the poll, which took place over a week. Participants checked in with researchers using smartphones to update them on cravings.
"Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist," Wilhelm Hofmann, the study's lead author, told the Los Angeles Times.
[ALSO READ: Woman Dies Updating Facebook Status]
The poll reported that the need to check tweets, pictures, comments and other posts was stronger than the desire for sex and cigarettes in terms of temptation.