Gmail and spam duke it out
Did you know that Gmail and spam have officially and will continue to duke it out?
In an offiicial post published by Google, Elie Bursztein and Vijay Eranti described how 91.4 percent of genuine emails are now some form of authentication for verifying credentials. Since the year 2004, Google and other groups were pushing for the widespread adoption of email authentication standards to make it harder for scammers to spoof addresses.
If you use Gmail, for example, you may have already seen this in the form of a golden key icon next to the messages from eBay and PayPal websites.
Nearly one decade down the road, these efforts seem to be paying off as data is collected. Gmail indicates that 76.9 percent of messages are verified with the DKIM standard in 2013. Not only is DomainKey Identified Email a success, but the 89.1 percent of messages offering no authentication measures made it easier for Gmail to "sort the wheat from the chaff" as it is so commonly stated.
With that, the fight against spam is totally being won by Gmail across the boards, it is still nowhere near the end, unfortunately for all involved.
"While the fight against spammers is far from over, it's nevertheless encouraging to see that community efforts are paying off," says the company via its blog. "Gmail has been an early adopter of these standards, and we remain a strong advocate of email authentication."
They went on to say that they hope publishing the results will inspire more domain owners to adopt the standards that protect them from impersonation and help keep email inboxes both clean and safe for all who use them.