Entertainment Group, Known for "The LeBron's," Creating New J.Lo Online Series
Believe Entertainment Group CEO Dan Goodman on why celebs & the internet are the perfect match
Believe Entertainment Group is one of the new innovative companies on the cutting edge of delivering quality content online. The company recently launched a documentary-style show with legendary DJ/Producer Tiesto, called In The Booth and in 2011, launched The LeBrons series, an animated web series with NBA star and three-time league MVP LeBron James.
The series' brand partners are HP, Intel, Bing, Sprite and Nike. The LeBrons premiered on YouTube (youtube.com/TheLeBrons) and was distributed through James' Facebook, Twitter profiles, as well as a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG).
Most recently, Believe Entertainment Group announced a new digital series with Jennifer Lopez and NuyoRican Productions, entitled Tiger Beat Entertainment, an all-new entertainment news and lifestyle show for teens and young adults that will launch at the beginning of back-to-school 2012 on AOL’S Cambio.com.
Lopez, Simon Fields and Believe Entertainment Group will co-executive produce the series. The announcement was made during AOL's Digital Content NewFront in New York City, where the company gave more than 450 brand advertisers, marketers, agencies, digital and TV media buyers a preview of its original programming.
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I recently spoke to Dan Goodman, Co-Founder of Believe Entertainment Group, about their partnership with Lopez and AOL, and about his company's innovative strategy to connect their content with brands and how they use social media to do it.
Loop 21: What inspired you to create a show with Jennifer Lopez?
Dan Goodman: We wanted to create something unique in the marketplace, capitalizing on how youth engage with entertainment online and in digital channels in general. With Jennifer’s show, Tiger Beat Entertainment (TBE), we are creating something inspirational and empowering that today's young adult audience can be entertained and informed by.
Loop 21: How are you going to use the power of social media to attract viewers for your shows?
Goodman: What we strive to do with every project is to find a way to engage our talent partners' active fan base; it’s one of the things we look for in any partner or project that we green light. With Jennifer Lopez and LeBron, we can capitalize on two very active social media fan bases on Twitter and Facebook. As it relates to our content, we’re looking for ways to combine the power of social media platforms with the power of great content. Jennifer and Lebron are perfect examples. When we launch this fall we will engage heavily with Jennifer’s social media networks so that fan can share it and post it.
Maloney: How important is the partnership with AOL for Believe Entertainment and what are the benefits?
Goodman: One of the important things to us about working with AOL is the ability to leverage their platform to amplify what we’re doing, and to bring credibility to the video marketplace. We try to bring the highest quality content so that advertisers understand how important this industry has become, audiences are rewarded with good content and talent realizes how powerful the digital platform can be, and that it’s a viable, long term platform for entertainment content. In closing, the power of great talent and great online content connected with brands, social media and a strong partnership with AOL equals success for Believe Entertainment Group.