Entertainment Group, Known for "The LeBron's," Creating New J.Lo Online Series
1 year ago
Believe Entertainment Group CEO Dan Goodman on why celebs & the internet are the perfect match
Believe Entertainment Group is one of the new innovative companies on the cutting edge of delivering quality content online. The company recently launched a documentary-style show with legendary DJ/Producer Tiesto, called In The Booth and in 2011, launched The LeBrons series, an animated web series with NBA star and three-time league MVP LeBron James.
The series' brand partners are HP, Intel, Bing, Sprite and Nike. The LeBrons premiered on YouTube (youtube.com/TheLeBrons) and was distributed through James' Facebook, Twitter profiles, as well as a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG).
Most recently, Believe Entertainment Group announced a new digital series with Jennifer Lopez and NuyoRican Productions, entitled Tiger Beat Entertainment, an all-new entertainment news and lifestyle show for teens and young adults that will launch at the beginning of back-to-school 2012 on AOL’S Cambio.com.
Lopez, Simon Fields and Believe Entertainment Group will co-executive produce the series. The announcement was made during AOL's Digital Content NewFront in New York City, where the company gave more than 450 brand advertisers, marketers, agencies, digital and TV media buyers a preview of its original programming.
[ALSO READ: Jennifer Lopez' Gown Sparks Twitterfest]
I recently spoke to Dan Goodman, Co-Founder of Believe Entertainment Group, about their partnership with Lopez and AOL, and about his company's innovative strategy to connect their content with brands and how they use social media to do it.
Loop 21: What inspired you to create a show with Jennifer Lopez?