'I Am Not A Hipster' Premieres at Sundance

The film heavily features the Canines

Never heard of "I Am Not a Hipster?" Don't worry. You're not alone. The film just premiered at the Sundance Film Festival to much hype.

The film centers around a San Diego-based indie musician who tries to cope with the trappings of success. The role is played by actor Dominic Bogart.

"This film isn't mocking hipster culture or contributing to that stereotype," writer/director Destin Cretton tells the Salt Lake Tribune. "It's actually just a story about music and family that happens to take place inside the San Diego indie scene."