Michelle Obama Chooses Jason Wu, Again, For Inaugural Ball

Designers’ success helped by first lady’s fashion choices on big days

The big reveal of Michelle Obama’s red chiffon and velvet gown, chosen for Monday night’s inaugural ball, almost broke Twitter. But Jason Wu, the dress designer, won’t be “broke” anytime soon. This is the second time the first lady chose her much-anticipated dress from Wu's designs. When Michelle Obama chooses a designer, it lifts them out of obscurity and places them on a path for enduring success. Wu, last year, launched a limited women’s line at Target and continues to dress other big names in his high-end, luxury line. The “double-dose” of Obama love was a surprise for Wu. “I’m still floating,” Wu told The New York Times. “It is a big surprise. The White House kept me pretty clueless until five minutes ago.” (NY Times)

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