"Django" Helps Hollywood Reach All-Time Box Office Record

Did you see it yet?

Hollywood movie studios are on pace to achieve an all-time box office record this year. "[They] are definitely on the road to a record year with $10.8 billion expected (up 6 percent over last year and beating the previous record of $10.6 billion in 2009)," said Hollywood.com analyst Paul Dergarabedian. "It was not just the fact that most of the movies delivered, it was the timing of their release dates and the marketing was obviously effective as well with social media continuing to provide an outlet for the movie-going peer group to talk about their favorite flicks." "Django Unchained" and "Les Miserables" raked in $15 million and $18.2 million, respectively, on their opening day of Christmas. "The Hobbit: An Unexpected Journey" brought in $11.4 million on Christmas too, after ruling the box office with nearly $37 million in sales over the weekend. And earlier this year, spring and summer smashes "The Hunger Games" and "The Avengers" helping boost revenue. (NBC News)

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