Pepsi Brings Back Michael Jackson for New Global Ad Campaign
1 year ago
Beverage giant hopes to strike gold with King of Pop.
The beverage giant has announced a deal with Michael Jackson's estate to use the pop star's image in their upcoming ads.
The ads will reportedly celebrate the 25th anniversary of one of Jackson's most revered albums, "Bad."
The campaign is reportedly part of Pepsi's new global marketing push. It will include special edition cans bearing Jackson's image and chances to download remixes of some of Jackson's most famous songs.
Pepsi is trying to re-ignite the passion for its product as they have lost market share to competitor Coca Cola.
In 2010, Pepsi was knocked out of the No. 2 spot among sodas in the U.S. by Diet Coke, with Coke remaining in the No. 1 position, according to the industry tracker Beverage Digest.
Pepsi began its partnership with Jackson in 1983 and its most famously known for the incident in which Jackson burned parts of his hair off filming a commercial.
Jackson suffered severe burns, and many trace his addiction to painkillers to the incident. Pepsi gave Jackson $1.5 million as a result.
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