Univision Network & Bounce TV Join Forces in Key Markets

Latino, Black television programming will be available where populations need it most

Univision Television Group and Bounce TV, the nation’s fest-ever broadcast television network for African Americans, on Monday jointly announced an agreement to distribute Bounce TV as a multicast channel of their stations in several key markets. Univision, the leading media company serving Hispanics in America, will expand Bounce TV’s reach to 86 percent of African American households and 68 percent of the total United States. The multicast channels will be available for Univision stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. Bounce TV is already seen in more than 17 cities, including New York, Washington D.C. and Los Angeles. "It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers,” said Univision Television Group president Kevin Cuddihy. Bounce TV targets African Americans between the age of 25 and 54 with a mix of movies, live sports, original series and faith-based programs. (PR Newswire)

[SUBSCRIBE TO LOOP 21 RSS FEED]