Five Ways for Newt Gingrich to Turn Things Around
With numerous primaries left, the former House Speaker is still in the race.
On Thursday, former House Speaker Newt Gingrich’s campaign sent out an email blast that I was compelled to click on.
The message, titled “Forty-Six States To Go,” made an excellent point:
“There are 46 states left to vote in this nominating contest, yet the mainstream media and Washington political establishment are quick to once again say that this campaign is over.”
I have hand it to you, random Newt2012 campaign staffer. You’re right. Some in the mainstream news media have unfairly declared the battle over, even though Gingrich’s win in the South Carolina presidential primary was less than two weeks ago.
But I can’t say it’ll be easy convincing political analysts that Gingrich still has a dog in this fight. So, random staffer, here are a few tips for how your candidate can turn things around.
1. Trash the Trump Endorsement
This one’s got to sting a little bit. Gingrich spent a good deal of time with Donald Trump early on, seemingly courting the reality TV host’s endorsement. After Trump endorsed Mitt Romney on Thursday, the former Massachusetts governor made an seemingly coded remark: “Of course, I’m looking for the endorsement of the people of Nevada.” In other words, Romney knows Trump’s support isn’t going to carry the weight of a former president's. If Gingrich is comfortable with appearing to be a two-faced hypocrite – and there are plenty of instances that suggest he is – trashing Trump’s endorsement may play well with undecided voters.
2. Be Unrelenting About ‘Safety Net’ Gaffe
Oh, Romney really stepped in it this week! Saying you aren’t concerned with the very poor isn’t as bad as justifying that position with talk of the government “safety net,” there to provide the life sustaining benefits. As the 2012 presidential race’s premier food stamp hater, Gingrich should pounce on the opportunity to peg Romney as a supporter of the American “welfare state.” This is an easy layup.
3. Talk Less Reagan, Moon Base
Honestly, nobody cares that Gingrich speaks as though he’s President Ronald Reagan’s long lost son. Insisting on introducing one’s self as a Reagan conservative hints at an air of self-importance. That turns voters off, just like the talk of spending billions to build an American moon base. People are jobless, on food stamps, and struggling to stay in their homes. “Moon base” should not leave Gingrich’s, or any candidate's, lips until after being sworn in as president.
4. Show Softer Side
We all know Gingrich can cry when he thinks about his late mother. And we know he isn’t going to sing for his supporters. He’s not running for "entertainer-in-chief.” Gingrich should find something to talk about that softens the sleazy, unethical, unfaithful image that
some many voters have of him. He likes to tan. Tell us what else?
5. Release the ‘Kraken’ At Next Debate
No more Mr. Nice Newt in the upcoming presidential debates. It’d be just fine to lay back and let the other candidates attack each other, if Gingrich had momentum. He does not. He should release the Kraken on Romney in the next debate. The nationally televised debates, and the viral video clips that immortalize his vitriol, are the best shot Gingrich has at swaying undecided voters.