5 Ways to Build Your Personal Brand
Creating a personal Website is one of many steps
Think branding is only for companies and celebrities? Think again. If you’re an average Joe, you too can learn how to build your personal brand. All it takes is fine-tuning your Internet presence, networking on and offline and other kinds of self-marketing. Whether your goal is to attract an employer or to attract clients, these tips will prove helpful.
Launch Your Own Website: You don’t have to be famous to have a personal Website. Creating a Website can be a great way to build your brand. Think of your Website as a one-stop shop for the public to learn about your skills, accomplishments, employment history and personal story. Launching your own Website allows you to take control of your image. What better way to build your brand than that? A number of sites, including Google and Yola.com, allow users to create free websites.
Network On and Offline: In the 21st century, everyone knows how important it is to network on sites such as Twitter, Facebook and LinkedIn, but the key to successful branding isn’t just tweeting nonstop. It’s also important to get out and network in the real world. Attend conferences related to your industry—be it a convention for hair stylists, teachers or business professionals. Networking in person helps you stand out from the throngs of people trying to get noticed exclusively via Facebook and Twitter.
Make Business Cards: Carrying business cards featuring your personal Website and email address is an easy way for you to allow prospective employers or clients to reach you. Whether you’re employed or not or simply seeking to get your start in a specific field, a business card gives others the impression that you are a professional to be taken seriously.
Create a Logo: Most of the brands we know and love can be recognized not only by their names but also by their logos. Create a unique logo that you can feature on your Website, business cards, email signature, etc. Choose a logo that is associated with the skills that you want to promote. If you work in construction, for example, you could choose a hammer as a logo. If you’re an artist, choose a paintbrush or easel as your logo.
Be Your Own Publicist: If you don’t have enough money to hire your own publicist, learn how to be your own. Take a class or read books on how to write press releases. From there, contact relevant Websites and news organizations about your achievements. If you’re opening a business, contact your local paper to get them to write about it. If you’re an expert in a particular field, send out a press release alerting the news media that you’re available to conduct interviews on the subject. Publicity helps establish your brand.
[ALSO READ: HOW TO BUILD YOUR BRAND]