Apple Currently Testing Designs for Its Own Television

47 percent of consumers show interest

Apple has begun the early stages of testing its own television set. The tech giant is collaborating with manufacturers Sharp and Hon Hai -- otherwise known as Foxconn -- to test designs for a large-screen, high-resolution TV. Apple CEO Tim Cook hinted at the idea of producing a television set earlier this month when, during an interview with NBC, he said, "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that." A survey from Morgan Stanley suggested that 47 percent of consumers would be willing to pay a 20 percent premium for an Apple-branded television set. (Currently, the company offers a product named "Apple TV" which isn't a television but a box that connects online media to traditional TV sets.) (CNET)

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