Are You Buying These Celebrity Endorsements?
4 months ago
Ads have stars like Beyonce drinking Pepsi and Shaq driving a Buick. Really?
Christmas arrived a little early for R&B pop diva Beyoncé when earlier this month she signed a $50 million deal to become a "global partner" with Pepsi.
The multi-year deal will fund commercials and print ads, as well as Beyoncé’s fee for supporting “the singer’s chosen creative projects.”
As the New York Times detailed:
"The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far, but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.
The less conventional aspects of the deal are meant as collaborative projects that indulge Beyoncé’s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else."
While Beyoncé fans, as expected, praised the move, there were also a few voices of dissent.
Huffington Post blogger Starre Vartan let it be known how she felt in post bluntly titled, "Beyoncé's Pepsi Deal Pisses Me Off: Here's Why." In it she says, "I do have a huge problem with a celebrity, especially one who is not only an idol for young people, but who has just had a child herself, promoting what we know to be one of the significant players in America's obesity problem." She also blasted the singer for participating in Michelle Obama's "Let's Move" campaign last year, only to turn around and push soda at the same kids going into 2013.
But she isn't the only one. Celebrities have been endorsing products that they might not even use for years; a few months back it looked like every celeb was hawking his or her own pre-paid debit card. But here are Beyoncé and a few others with some new products who stand out to us:
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