Essence Fires Managing Editor Michael Bullderdick For Right-Wing Rants
1 year ago
Negative Facebook updates about Al Sharpton and Eric Holder were too much
When Michael Bullerdick was hired at Essence magazine last July he came in with a target on his back due to him being a white man working at a magazine geared towards black women.
Though it was insisted that his managing editor duties would have absolutely nothing to do with the magazines editorial content, his presence at the magazine was always perceived as awkward. Well, opponents of his hiring can rejoice now, Bullerdick has been relieved of his duties.
With so many reports of employers using social media to find out just who is working for them, Essence magazine figured it would be a good idea to investigate claims that Bullerdick had been going on Facebook and saying things that don't necessarily match with their tone.
Watchdog site Journal-isms was sent a screenshot by a reader of Bullerdicks Facebook wall where he posted images mocking Rev. Al Sharpton as a "race pimp" and some not so flattering videos about Attorney General Eric Holder that were created by associates of Andrew Breitbart. He also shared content from right-wing site Townhall.com.
"Essence readers would be shocked to find that Bullerdick, who under the prodding of Time Inc became the first white male editor at the magazine last year, openly espouses extremist Right-wing views that run counter to what Essence has historically stood for," writes the Journal-isms reader via email.
Are you happy or indifferent to this action? Was he unfairly let go? Is this the equivalent of someone posting drunk weekend photos or is it more severe?
Bullerdick's hire wasn't the only one that caused controversy. The magazine also hired a white fashion editor in 2010 which wasn't necessarily welcomed with open arms either.
See Bullerdick's postings here: