'Hole In the Throat' Anti-Smoking Ad Campaign Launched
Agency hopes smokers literally get the picture
Taking a cue from the Food & Drug Administration (FDA), the U.S. Centers for Disease Control (CDC) will be rolling out a new anti-smoking ad campaign featuring some of the scariest shit you've ever seen!
For instance, one ad features a 50-year old man named Shawn Wright. Wright is one of millions of Americans who've ignored all of the Surgeons General's warnings about smoking over the last 50 years. Since he didn't listen he now has head and neck cancer and had to get a tracheotomy four years ago. In layman's terms, White has a big ass hole in his neck that talks and breaths through. His ad has him shaving, trying not to scratch the hold.
He is just one of a dozen people that the advertising firm Arnold Worldwide tracked down for the campaign.
The CDC is hoping that ads like these will finally scare people into finding other things to enjoy after sex, during stressful moments and with their beers. They are hoping to get at least 50,000 people to stop smoking. He will
"This is incredibly important. It's not every day we release something that will save thousands of lives," CDC Director Dr. Thomas Frieden tells the AP.
"There is an urgent need for this media campaign," Matthew Myers, president of the Campaign for Tobacco-Free Kids, said in a statement.
CDC is also hoping that their message will fair better than the FDA's attempt. The FDA looked to make it mandatory to put similar images on cigarettes, but a federal judge blocked it. They also found that the graphic images usually led to people just turning away from the cigarette boxes with the images and buying one that didn't. To actually aide people in quitting smoking, the CDC ads will also feature phone numbers where people can call and get advice on how to quit.
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