Jay-Z Signs on to Endorse New Bacardi Cognac, D'ussé
1 year ago
Jiggaman adds brown liquor to his portfolio.
The rapper/businessman has signed on to endorse Bacardi's new cognac brand D'ussé (pronounced "dew-say").
Bacardi is purposely targeting a younger demographic that they suspect is tired of drinking the usual Hennessy, Remy Martin, Courvoisier and Martell.
The brand and partnership was revealed at a super-exclusive private event in New York City Wednesday night.
As of now, D'ussé costs $45 for a 750-ml bottle, which is pennies compared to the Ace of Spade champagne that Jay-Z also promotes. But don't be surprised when the campaign launches and the product officially hits shelves next month if it goes up a little.
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