Jay-Z Signs on to Endorse New Bacardi Cognac, D'ussé

Jiggaman adds brown liquor to his portfolio.

Adding to a long history of endorsing beer, vodka and champagne, Jay-Z is now adding cognac to his shelf. 

The rapper/businessman has signed on to endorse Bacardi's new cognac brand D'ussé (pronounced "dew-say").

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Bacardi is purposely targeting a younger demographic that they suspect is tired of drinking the usual Hennessy, Remy Martin, Courvoisier and Martell. 

The brand and partnership was revealed at a super-exclusive private event in New York City Wednesday night.

As of now, D'ussé costs $45 for a 750-ml bottle, which is pennies compared to the Ace of Spade champagne that Jay-Z also promotes. But don't be surprised when the campaign launches and the product officially hits shelves next month if it goes up a little.

[Also Read: Jay-Z Says He Spoil Blue Ivy]