Kreemo Clothing Line: A Brand that Begs to Differ
10 months ago
Luxury sportswear brand has skyrocketed into mainstream.
One clothing line is etching its own brand presence and quickly capturing the interest of the entertainment business and consumers alike. Kreemo, a luxury sportswear company, in just three and half years has catapulted to mass appeal.
Some of the company’s signature apparel has become a branding triumph, having already been worn by the likes of Hip-Hop stars Wiz Khalifa and Lil’ Wayne. From the teddy bear that was originally used on the cover of Kanye West’s College Dropout album, to their more signature logo, a white ghost with its tongue stuck out, Kreemo’s designs can be described as nothing short of expressive.
What is probably most intriguing about this rising brand is that the masterminds behind it all are three 21-year-old college students; Brian Wright and Desmond Attmore, two students at Morehouse College and LaVan Wright, who attends New York Fashion Institute of Technology. The three entrepreneurs from New York City developed the concept of Kreemo as an out-of-the-box brand intended for “the individual who stands out in society.”
As teenagers roaming the trendy streets of SoHo, cousins Brian and LaVan fell in love with its culture and style, so much so that they dreamed of starting their own clothing line like the ones they often wore, exclusively housed in New York shops. In high school, Brian and LaVan worked on prototypes for the line’s logo and designs. Brian came up with the name Kreemo, which was inspired by the Creedmoor Psychiatric Center in queens. His grandmother would often reference the center when she would jokingly threaten to send him there because he was “acting crazy.”
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The reference to the psychiatric home goes hand in hand with Kreemo’s ghost logo, which symbolizes the company’s unorthodox, and maybe even crazed vision of being culturally ubiquitous -- so unorthodox that others may, indeed, characterize it as ‘crazy’.
“When you tell someone you’ve seen a ghost they doubt you because they don’t see it,” Brian said.
“It symbolizes innovation in its youth.”
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