Mercedes Rolls Out Invisible Car
A creative promotion of their eco-friendly line
Mercedes Benz released this creative commercial promoting its new fuel cell vehicle.
A play on its fuel-efficiency, the company decided to make the car invisible to emphasize that it has no omissions, making it virtually invisible to the environment. Get it?
In his weekly address, Obama hyped the future of fuel-efficient cars as a solution to the rising prices of gas. Mercedes one-upped its competition with this clever publicity stunt.
The company asked, “How do you promote the most innovative drive technology in the world?” This is definitely how.