MSNBC Increases Black Viewership In 2012

Cable news network says they reflect the entire country.

MSNBC cares about Black people.

In 2012, the cable news network saw their viewership among African Americans increase by 60.5 percent. MSNBC president Phil Griffin attributes the growth to an effort to make sure every demographic in America is represented through its programming.

"We have a diverse on-air group of people,” Griffin said in an interview with Mediaite. “Because that matters, and people want to know that we reflect their world. And it’s not just a single show – its across the board. You look at the guests every hour and we make sure that we have women, African Americans, everything, and I think to spend a day watching MSNBC is to see America as we have seen it.”

MSNBC's competitors CNN and Fox News cannot say the same. CNN, home to those "Black People Are Doing Bad In America" specials increased their African-American viewership by 23.7 percent while Fox News saw their Black viewership decline by the same exact number.

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