NBA Considering Putting Ads On Jerseys Next Season
10 months ago
NBA looks to generate extra $100 million a year.
Soccer does it. NASCAR does it. Even the WNBA does it. Now the NBA may be following suit and allowing corporations to advertise on their jerseys.
"I think it's likely that we'll do something, implement something, some sort of plan for the fall," says NBA deputy commissioner Adam Silver. "I think it's fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys."
The NBA Board of Governors has yet to actually approve the move, but Silver says that none of the owners are against it either.
If implemented, the NBA will take baby steps and introduce the ads in the form of a two-by-two inch patch on the shoulder, much like the ones featured on jerseys in the NBA Finals. Each team will choose their own company to partner with. The ads will appear not only in-game, but also on replica jerseys sold in stores allowing you to be a billboard too.
Sports purists will argue that having small ads on the jerseys will eventually turn into large ones covering the entire uniform, much like soccer jerseys. Others will argue that the move is past due and that the NBA has finally caught up with the rest of the planet.
What do you think? Would your rock a Lakers jersey with a Taco Bell logo on it?