Nike's CEO Says Reading Books Is Waste Of Time

Mark Parker says today's companies can't succeed reading books.

Nike's slogan isn't "Just Read It" for a reason.

In an interview with Fast Company magazine, Nike CEO Mark Parker gave readers the secret to the shoe giant's success.

He says:

"Our management approach hasn’t come from studying and reading business books. It’s more intuitive, from the culture of sports. We’re constantly looking for ways to improve. How do you adapt to your environment and really focus on your potential? To really go after that, you have to embrace the reality that it is not going to slow down. And you have to look at that as half full, not half empty. Companies and people look at the pace of change as a challenge, an obstacle, a hurdle, .... we like to look at it as opportunity: Get on the offense."

Parker also goes on to say that he gets most of his ideas from kids fresh out of school and from wandering around seeing what's on other people's desks.

There's a saying that goes "want to hide anything from a Black man, put it in a book." Sounds like rich CEO's aren't looking there anymore either.

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