Get Smart: Do We Really Need a Tablet Designed "For Women"?
Will you be buying?
Consumers already have a wide selection of tablets to choose from, but now women have one more option. Eurostar has created a tablet specifically designed for females – the ePad Femme. The pink device (with an 8-inch touchscreen and 1GB of RAM) comes preloaded with cooking recipes and yoga apps. Priced at $170, it is currently being sold in the Middle East and parts of Asia. Though Mani Nair, head of marketing for Eurostar, claims the company wants to "explore all markets," others are offended. "Slapping pink on something and throwing on some stereotypical apps isn't familiarity with how women use tablets," said Rachel Sklar, founder of Change the Ratio and the Li.st, groups for women in technology. Another woman told ABC News, "If I wanted those apps I would download them on my own. Someone should also tell the company I can vote on my own now too." Maria Seidman, founder of Yapp, said, "To think that anyone can 'guess' what types of content I'd like just because I have two X chromosomes is just a bad business strategy." (ABC News)