Instagram Who? Twitter Launches Its Own Photo-Filter Service

Social media site rivalry grows

Twitter has introduced its own photo-filter service, escalating its feud with other social media services. On Monday, Twitter allowed users the ability to add color filters to their uploaded photos, an option that greatly mimics that of Instagram, the booming photo service Facebook acquired earlier this year for $715 million. The new release came days after Instagram unexpectedly said it would no longer allow Twitter users' posts to display images taken and edited with their service. Instagram CEO Kevin Systrom said it a move made to drive visitors to their own website. Twitter's photo feature is now powered by Aviary, a New York-based company that develops image-editing software for photo-sharing platforms like Flickr. (Reuters)

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