Blacks Are Major Spenders
With one trillion dollars to spend!
African-Americans are expected to increase the current $1 trillion spending power to $1.3 trillion by 2017.
Of the 53% of 43 million African-Americans are under age 35 and also have the most spending power on the market.
Beating out the general public, African-Americans garnered the title of “Most Spending Power” through television viewership, annual shopping trips, and smartphone ownership.
Reports show that Black Americans tend to watch more reality TV shows, including “Love & Hip Hop Atlanta 2,” “Real Housewives of Atlanta,” as well as scripted TV programming like “Scandal,” and “Real Husbands of Hollywood.”
Also more likely to be bought by African-Americans are ethic beauty and grooming products and financial magazines.
Are you surprised by the Black spending power in the US?