Cyber Monday Sales Expected to Hit $1.2B Mark
Many skipped the Black Friday lines for Cyber Monday deals
Industry analysts expect Cyber Monday sales to reach $1.2 billion in revenue this year, according to CNN.
This makes sense, especially when Shop.org's eHoliday survey reports that eight out of 10 online retailers are set to provide holiday promotions on Monday. In what analysts are calling "couch commerce," many Americans are trading in early night, long lines and battling shoppers with the comfort of online shopping.
"If you think about when the concept of Cyber Monday was first born, it was a time when people had dial-up access at home -- it was the office place or the workplace where they could access sites," strategist Lelah Manz told CNN. "Now everyone has broadband access. People have tablets, they're able to get online earlier and at home, and retailers are trying to capture that mind share."
Retailers including Amazon.com, Best Buy and Target have already started Cyber Monday deals over the Thanksgiving holiday.