Obama Uses Madden 13 To Get The Youth Vote

Obama campaign buys virtual ads in video games.

President Barack Obama continues to find innovative ways to garner votes.

Today his campaign will start running ads in the online platform for EA Sports' Madden 13 video game. The ads will appear to gamers in swing states including Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia. 

In 2008, Obama used games like Need For Speed and Burnout Paradise to connect with potential voters.

"It was made clear in the last election that reaching consumers through video games makes a significant impact, so it’s no surprise to see this tactic used once again in such a competitive election,” says Dave Madden, EA’s SVP of global media solutions to Ad Week. "Video games actively and emotionally engaged consumers in a way that no other medium really can and that translates into a big opportunity for political candidates.”