'Sorry Romney You're Not Black, or Cool' Says Ad in Irish Newspaper

Paddy Power is already paying gamblers who bet on Obama and has taken out a controversial newspaper ad

A bookmaker that bills itself as "Europe's largest" is doubling down on its publicity stunt declaring Barack Obama the winner of the US presidential election, despite votes not yet being counted.

[ALSO READ:Famed Irish Betting Site Calls Race for Obama Two Days Early]

In a half-page advertisement in the Irish Times, Paddy Power issued an apology to Republican nominee Mitt Romney saying, "SORRY ROMNEY YOU'RE NOT BLACK, OR COOL. WE'RE PAYING OUT EARLY ON AN OBAMA VICTORY."

It's not just talk either. Irish newspaper The Journal reports that Paddy Power has already paid $830,000 to betters who put money on Obama.

[ALSO READ:Romney Takes the Lead in National Poll]

Some have called the ad racist, but Paddy Power spokesman Ken Robertson called such claims malarkey.

"The ad is a statement of fact – the President of the USA is black, and we’re saying he’s cool," Robertson told The Journal. "We’re not saying he’s cool because he is black – he’s cool because he’s the president of the free world, who hangs around with Jay-Z.  If that’s not cool, what is?"