Which Republican Candidate has the Strongest Brand?

Only considering the top contenders, we also measured whose brand is most 'president-like.'

Lets take a look at the candidates and their brand identity.

On a scale of 1-5, who’s the most president-like? While we’re at it, measuring it by weak, mediocre, or strong, lets also gauge who has the strongest brand — starting with the Mitt.

1. Mitt Romney: (4) Mediocre

Born in Detroit, Michigan, Mr. Romney has been viewed as the wealthy candidate that can’t really connect with most Americans. His Mormon faith doesn't help too much, making him seem a little more distant from voters. His faith also prohibits him from consuming alcohol and smoking. That probably doesn't matter too much but it's interesting. With the South Carolina Primary coming up, his faith is going to come up even more. Many evangelical voters are not comfortable with his faith. On the other hand, Mr. Romney married his college-sweetheart. He seems wildly in love with her still and when discussing her battle with multiple sclerosis, I almost thought he was going to cry. He’s been under scrutiny for his time with Bain capital, which could be a double-edged sword depending on who’s speaking. Bain Capital was like any business trying to make a profit but their main goal was to take underperforming businesses and turn them around. Romney’s problem isn’t just about what his brand is, it’s that his brand isn’t strong enough.

2. Rick Santorum: (2.5) Weak