Which Republican Candidate has the Strongest Brand?
Only considering the top contenders, we also measured whose brand is most 'president-like.'
Lets take a look at the candidates and their brand identity.
On a scale of 1-5, who’s the most president-like? While we’re at it, measuring it by weak, mediocre, or strong, lets also gauge who has the strongest brand — starting with the Mitt.
1. Mitt Romney: (4) Mediocre
Born in Detroit, Michigan, Mr. Romney has been viewed as the wealthy candidate that can’t really connect with most Americans. His Mormon faith doesn't help too much, making him seem a little more distant from voters. His faith also prohibits him from consuming alcohol and smoking. That probably doesn't matter too much but it's interesting. With the South Carolina Primary coming up, his faith is going to come up even more. Many evangelical voters are not comfortable with his faith. On the other hand, Mr. Romney married his college-sweetheart. He seems wildly in love with her still and when discussing her battle with multiple sclerosis, I almost thought he was going to cry. He’s been under scrutiny for his time with Bain capital, which could be a double-edged sword depending on who’s speaking. Bain Capital was like any business trying to make a profit but their main goal was to take underperforming businesses and turn them around. Romney’s problem isn’t just about what his brand is, it’s that his brand isn’t strong enough.
2. Rick Santorum: (2.5) Weak
Native to Virginia, Mr. Santorum had some issues with his living arrangements. It was reported, and a suit was filed, that he had a home in Pennsylvania and Virginia so that he could put his children in a certain school. It just seems a little shady for him to try to take advantage of the system like that. He should call Tanya McDowell and tell her it’s okay. Recently, Mr. Santorum has been biting off more than he can chew. Maybe it’s because he wants to keep some sort of momentum but every other article in the news is about him saying or doing something radical or mildly stupid. For example, he attacked President Obama for saying that every child should go to college. Wha??
3. Ron Paul: (2) Mediocre
Dr. Paul is really…really old. He’s 75 years old. John McCain was younger than him and we all was scared that he could go at any moment. Mr. Paul is very intelligent and his views are very young, even though this is his third time running. He seems a bit more contemporary compared to his counterparts. He has his racist background but he’s a republican; what republican doesn’t? His personal life isn’t too eventful. He’s been married to the same woman since 1957 and they have 5 children. Really boring.
4. Newt Gingrich: (.5) SUPERweak
Let’s see. He’s been married three times. There’s even word that he served his second wife divorce papers while she was still recuperating from cancer surgery. It’s still out whether he’s had issues with keeping his hands to himself while married but it is definitely true that he has taken money from Freddie Mac. He’s a really bad record. There’s no way he could win but we can still score him. The only reason he gets a .5 is because he’s in the race.
5. Rick Perry: (2) Mediocre
Lets go ahead and get it out of the way now; Rick Perry had a rock on his father’s land that said “Niggerhead.” Yes. It was bad but in the grand scheme of things, nobody cares. As the longest serving Texas governor, Mr. Perry had his own personal life issues. He’s been a consistently awkward candidate. His poll numbers have been weak, probably because his brand is weak. Going against President Obama, that is very important. There were reports of infidelity and his wife, Anita Perry, moving out of the house but none were actually confirmed. He has a southern thing going for him but in a race to remove Obama, the Republican nominee has to have something else going for them. He also, like Mitt Romney at times, seems a bit aloof.