Romney's Faulty Campaign Strategy May Be His DownFall

Constantly being linked to President Obama's mistakes may not be the best approach.

Can anyone recall how Mitt Romney galvanizes people to support him? Can anyone identify that main thing that people think about when voting for Mitt Romney? Me neither. And even if I had to stretch and search for something, the only thing I could think of is that people just want Mitt Romney to beat President Obama.  They’re more concerned about getting him out of office than they are putting someone better in. The funny part is that Mr. Romney is the one making all of his followers think this. BIG mistake.

If you look at Twitter, Facebook, or any of the online political communities, you’ll see angry conservatives that want nothing more than to remove President Obama from office.  Their main reason? The economy.  Healthcare and the stimulus play a large role in this argument but the main dispute with President Obama is that he’s destroyed the American economy.

Well let’s take a second for this exaggerated argument. President Obama did not create the recession, he inherited it. Now, he and his advisors may have been a bit ambitious when they set goals for the progress of the economy and job creation, but without the government intervention we saw in the stimulus, it would have been a lot worse. Even in the beginning of 2010, you saw an increase in the number of people working by 1.2 million and 3.3 million. And now, with the unemployment rate going down within the last few months, it’s almost as if people want us to be in the worst place possible (scared out of our britches) so that it’s easier to blame Obama.

That’s what it looks like Mr. Romney is doing (running mates included). My question is what happens if the economy continues to improve (don’t’ get me wrong, it hasn’t improved that much)? Romney’s campaign strategy is based on President Obama’s failures. Is he going to try and dig up some more supposed failures of his? Maybe Obama cheated on an algebra test in 7th grade. Or maybe he didn’t eat all of his broccoli when he was a toddler.

Mitt Romney’s team made a mistake. Instead of focusing his campaign strategy on Obama, they should focus it more on the issues and Mitt Romney’s fresh approach -- not his alternative approach. If the alternative is competing against the current working approach … what argument do you really have? And with the recent Washington Post/ABC News Poll showing President Obama leading Mitt Romney in a hypothetical election with 51% of the votes, now is as good a time as any to rethink your campaign approach.  Let’s see how this thing pans out …