Tech Talk: BlackBerry Launches Its Own Social Network
1 week ago
BBM Channels is trying to succeed where other smartphones have not.
As Apple and Samsung have increased in popularity in the last few years, BlackBerry has been struggling to keep up.
It has tried to revamp itself by creating a new look for its phone and adding features, but nothing has really caught audiences’ attention since tablets and touch screen cellphones hit the market.
On Tuesday, BlackBerry unveiled its newest feature in an effort to capture back audiences: Its own social network, BBM Channels.
BBM Channels is built on top of BlackBerry’s popular BBM messaging. It allows users to set up channels that other BBM users can subscribe to.
Celebrities such as Alicia Keys and the Goo Goo Dolls as well as Mercedes Benz have already partnered with BlackBerry.
The social network is only available for beta right now, but in the keynote presentation, CEO Thorsten Heins said it will become publicly this summer.
Heins also said BBM channels will be updated evert two to four weeks and that it will coincide with the company’s plan to launch it as a free app for iOS and Android.
While BlackBerry is not considering BBM Channels a social network, experts say it has similar features as that of other social networks such as instant messaging and subscription to brands.