Autism Commercials Aimed at Latinos and Blacks

Do you know the early signs of autism?

With a new public service advertising campaign aimed at Latinos and African American parents, Autism Speaks, the advocacy organization, is presenting information in a direct manner, hitting home harder for parents who may have questions in mind.

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Photo Credit: Autism Speaks 

Summertime Fine: Beyoncé Sizzles in H&M Commercial

H&M releases new ad campagin with an all new song.

The year of Mrs. Carter is in full swing, as Beyoncé brings her velvety voice and to-die-for figure to H&M’s Summer 2013 collection campaign. In a new commercial-meets-music video spot recently released by the Swedish retailers, Queen B flaunts her assets on a sun-drenched tropical locale, all while singing, dancing, frolicking (and rolling around in the sand) to a song appropriately called “Standing On The Sun.” Take a peek at the sexy offerings below, and we almost forgot, the fringe and tie-dye bikinis, skin-tight dresses and accessories are nice, too:

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"So God Made a Farmer" Super Bowl Ad 'Fixed' to Include Latinos

A clever way to get Chrysler's attention!

Ram's new "Farmer" ad that aired during the Super Bowl has been criticized by some Latino groups for its "white-washed" portrayal of America's agricultural workers. The two-minute Chrysler Group spot features shots of mainly white farmers as a recording of a 1978 speech by now-deceased radio personality Paul Harvey plays, narrating the story of their creation: "And on the eighth day, God looked down on his planned paradise and said, 'I need a caretaker.' So God made a farmer." According to the U.S. Department of Labor, 71 percent of agricultural workers in the U.S. were born in Mexico and Central America, and only 29 percent were born in the USA and Puerto Rico. So Axel Caballero, founder of Cuéntame, a Latino nonprofit, says, "It's a white-washed ad. (The) composition of America has changed. The faster brands understand that, the better they're going to do." Chrysler Communications Manager Eileen Wunderlich said the carmaker is "getting all kinds of requests" about the commercial, but is "not making any comment whatsoever about the ad." Instead, Cuéntame took it upon themselves to create a revised version of the ad, complete with images of Latino farmers, and upload the clip to its Facebook page. "We fixed it!" the caption read. (Today)

Chrysler's orginal ad:

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Super Bowl Ads and Teasers Leaked

Mercedes-Benz, GoDaddy, and Kia are among the marketers releasing ads early.

With less than a week before Super Bowl Sunday, fans and TV watchers are getting antsy and its not just for the big game. Super Bowl Sunday has grown into more than just a day of football but a day of ad-watching. Now, with anticipation high, some ads have been leaked (some intentionally) for viewers. Full ads from Kia, Toyota, and GoDaddy.com have already surfaced.

Whereas the Ravens and 49ers play for the Lombardi Trophy, marketers are squaring off for something else-- to be a viral phenomenon. Of course, as you’ll see, marketers can’t go too wrong using one of the three popular tools in an ad: a baby, an animal, or celebrity. It never ceases to fail. Here are some super ads that have posted. (NY Post)

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