Is This Ad Racist and Insensitive?
Mountain Dew commercial features musical group, Odd Future and a goat.
Recently, Mountain Dew released a commercial featuring members of the musical group Odd Future and a goat named Felicia, each standing in a line waiting to be identified by a victim of violence with police by her side.
The goat, which speaks (Tyler the Creator does the voice over and directed the ad), threatens bodily harm on a badly beaten white woman while the other men wait passively.
“You shoulda’ given me more . . . I’m nasty,” the goat says. “You betta’ not snitch on a playa’.”
The woman screams and is shaking meanwhile she decides what to do.
The goat then says, “Snitches get stitches, fool. . . . Keep ya' mouth shut . . . I'm gonna' get outta' here and I'm gonna' Dew you up."
The woman flees the scene in a panic and the officer takes a sip of his soda.
The juxtaposition between the white police and victim, the good guys, and the black suspects, the bad guys, is clear.
Since it's release, Mountain Dew removed the 60-second video from its channels.
Do you think the ad is racist?
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Photo Credit: Pepsi Co