Coca-Cola: Yes To More Diet Drinks, No To Marketing To Kids
Are they still avoiding a bigger issue?
After rising scrutiny in a number of growing countries amid obesity rates, the global drink giant, Coca-Cola Co., said it’s broadening low-calorie drink distribution efforts and will put clear calorie count labels on the front of its packaging around the world.
The company is working on making lower-calorie drinks options more available on a global level. While it already offers diet drinks in most markets, there is no consistency in their availability, particularly in emerging markets abroad.
Coke also promised to sponsor physical activity programs and restated its commitment to not market its sugar-loaded drinks to children under 12 years old in each one of the more than 200 countries and territories that it operates in. Yet, the soda makers said it has no plans to cancel the Santa Claus or polar bear ads which are popular among youth. Does that seem right?
With a priority to fend off critics, should the soda company receive praise for the forthcoming implementations?
The move seems to steer clear of a more important objective: creating a meaningful government action to reduce soda consumption.
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Photo Credit: AP